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A narrowed focus also makes researching more manageable for the speech writer and increases his or her ability to understand that topic thoroughly before presenting it to others.

When writing an informative speech, pick out a small number of key points on your specific topic that you want the audience to take away from your speech. Use these points to develop an organizational structure to your speech, which should include an introduction, body, and conclusion. This structure will provide a trajectory that guides your audience as you elaborate the key points of information.

Having a structure gives you, as the speaker, an opportunity to introduce the key points in the introduction and revisit them in the conclusion, increasing the likelihood that the audience will walk away with the key knowledge about your topic. Informative Speech : A lecture is an example of an informative speech.

To be convincing, the speaker has to take into account the behavioral motivations and foundational beliefs of the audience. Showing empathy with the audience is crucial. Drawing parallels between yourself and the audience reduces the distance between you and them, making your speech that much more persuasive.

In addition to pathos, persuasive speeches contain appeals to ethos and logos. For the audience to be persuaded, they have to feel that the speaker is a credible and worth listening to. An appeal to logos requires referencing evidence.

When choosing between writing an informative or persuasive speech, the speaker should consider the purpose of the speech. Is it to share information about a particular event, topic, or subject?

Or is it to persuade the audience to hold a certain belief or attitude about said event, topic, or subject? The focus of the thesis, or the main argument of the speech, often dictates whether the speech will be mainly informative or persuasive in nature. However, keep in mind that some speeches will contain a combination of both types of speech. Informative speeches describe knowledge about a particular event, process, object, or concept. The goal of an informative speech is for the audience to fully comprehend this knowledge.

Persuasive speeches are those that seek to have the audience share a belief or feeling about a particular event, process, object or concept. The difference is subtle, and yet mighty. For example, imagine a topic that could fall into either category, such as reproductive choice. An informative speech may track the history of reproductive choice in America.

A persuasive speech may discuss the pros and cons of Roe v. Wade, or how some groups feel that reproductive choice is threatened. Definitional claims Persuasive claim about the denotation or classification of what something is. In essence, we are trying to argue for what something is or what something is not. Most definitional claims falling to a basic argument formula:. You could start by explaining what therapeutic massage is and then what prostitution is.

You could even look at the legal definition of prostitution and demonstrate to your peers that therapeutic massage does not fall into the legal definition of prostitution because it does not involve the behaviors characterized by that definition. Factual claims Persuasive claim arguing the truth or falsity of an assertion. All these factual claims are well documented by evidence and can be easily supported with a little research. However, many factual claims cannot be answered absolutely. Some factual claims are simply hard to determine the falsity or trueness of because the final answer on the subject has not been discovered e.

Probably the most historically interesting and consistent factual claim is the existence of a higher power, God, or other religious deity.

The simple fact of the matter is that there is not enough evidence to clearly answer this factual claim in any specific direction, which is where the notion of faith must be involved in this factual claim. Other factual claims that may not be easily answered using evidence are predictions of what may or may not happen.

For example, you could give a speech on the future of climate change or the future of terrorism in the United States. Ultimately, your job is to be more persuasive than your audience members who act as both opposition attorneys and judges. The third common claim that is seen in persuasive speeches is the policy claim Persuasive claim that describes the nature of a problem and advocates a solution.

Policy claims are probably the most common form of persuasive speaking because we live in a society surrounded by problems and people who have ideas about how to fix these problems. Each of these claims has a clear perspective that is being advocated. Policy claims will always have a clear and direct opinion for what should occur and what needs to change. When examining policy claims, we generally talk about two different persuasive goals: passive agreement and immediate action.

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