Pursuant to the terms of the Arrangement Agreement, after Pinestar completes a consolidation of the Pinestar Shares whereby The Agreement includes customary provisions, including non-solicitation, right-to-match and fiduciary out provisions, as well as certain representations, covenants and conditions that are customary for a transaction of this nature. Further information regarding the Arrangement and the Concurrent Offering will be contained in a management information circular to be prepared by Pinestar and mailed to the shareholders of Pinestar in connection with the special meeting of shareholders to be held by Pinestar to consider the Arrangement and related matters.
All shareholders of Pinestar are urged to read the information circular once available, as it will contain important additional information concerning the Arrangement. This announcement is for informational purposes only and does not constitute a solicitation of a proxy, or either an offer to purchase, or a solicitation of an offer to sell, any securities. The Subscription Receipts to be issued by Pinestar in the Concurrent Offering will be offered and sold in both Canada and the United States on a private placement basis pursuant to exemptions from the registration requirements of the U.
Securities Act and applicable Canadian prospectus requirements. All of the securities issued in the Concurrent Offering will be subject to a statutory four-month hold period in accordance with Canadian securities legislation, or until such securities are exchanged or adjusted pursuant to the Arrangement.
It is expected that the Jones Shares issued at the completion of the Arrangement in exchange for the post-Consolidation Pinestar Shares issuable upon conversion of the Subscription Receipts shall not be subject to a restricted period as such term is defined under National Instrument — Resale Restrictions. The Arrangement has been unanimously approved by the board of directors of each of Jones and Pinestar.
Shareholders, holding in aggregate Amuka Capital Corp. After these transactions were concluded, van Stolk began to terminate the distribution agreements he had made, freeing his company to focus exclusively on creating and marketing its own brands. As van Stolk's career as a distributor was coming to an end, his brand-development career showed encouraging promise. The stronger of his two initial brands was Jones Soda Co. Van Stolk employed unusual marketing methods to bring recognition to his sodas, putting his own coolers, each decorated with distinctive flames, in venues such as snowboarding shops, tattoo and body-piercing studios, clothing stores, and music stores.
I wanted to create a product that would make an emotional connection. The Jones Soda Co. The company's sodas were the subject of several New York Times articles in and and featured on the national television program NBC News Today at the end of The media attention gave van Stolk the leverage to negotiate deals with national retail chains, which greatly increased the availability of his sodas.
To take full advantage of the exposure his brand was receiving, van Stolk began developing product extensions, creating spinoff brands of the Jones Soda Co. In June , the company introduced Natural Jones Soda, a natural soda formulation that debuted in three flavors. In January , the company launched Slim Jones, a line of diet sodas. Later in the year, in October, the company introduced Jones Soda WhoopAss, a citrus drink containing riboflavin, niacin, vitamin B6, and thiamin that was developed to compete in the energy category of the New Age beverage industry.
The word "Jones" was dropped from the name of the brand several months after its debut, abbreviating the brand name to "WhoopAss. Van Stolk's unconventional marketing tactics reached a new level in , as he enhanced the interactive quality of the relationship between Jones Soda Co. During the year, the company launched a new web site, www.
Instead of submitting a label design and hoping it would be selected by the company's staff, customers could scan their photographs through www. By the end of , van Stolk's business was a recognizable, national force in the alternative beverage industry. The company's products were available in 41 states and in eight provinces in Canada. By this point, the Jones Soda Co. The early years of the new decade were devoted to reorganization and re-branding initiatives, beginning with the relocation of the company in January In another move that acknowledged the primary forces that underpinned its success, the company changed its name.
Accordingly, Jones Soda Co. With a new name and a new home base, the company began working on a new product extension. In November , work began on developing a new line of products to be marketed as Jones Juice. The development efforts were made public in February , when the company announced that it was preparing to introduce a line of Jones Juice products in April The product line debuted with two varieties of teas and four varieties of juices that were sold in ounce bottles.
Featuring all natural flavors, Jones Juice beverages contained ingredients such as ginseng, royal jelly, kava kava, zinc, and valerian root. One of the changes implemented involved re-branding the Jones Juice line. The name Jones Juice was dropped and replaced with Jones Naturals the company stopped producing its original line of Natural Jones in June The change was part of a comprehensive reorganization of the company's structure that divided its operations along its two separate brands, Jones Soda Co.
In , Jones Soda Co. It recorded its first annual profit during the year, ending a string of consecutive annual losses.
The company also continued to realize success in introducing new products. The offering sold out online almost immediately after attracting attention from coast to coast. Van Stolk and his small group of executives began looking at a new way to distribute the company's products. They began to negotiate directly with large national retailers to carry the company's products, employing a "direct to retail" strategy. In June , the company signed another lucrative contract, reaching an agreement with Panera Bread Company to sell six flavors of Jones Soda and three flavors of Jones Naturals in more than of the chain's bakery-cafes.
In November , Jones Soda Co. As Jones Soda Co. In March , the company signed an agreement with Starbucks to carry two flavors of Jones Soda in the all of the chain's U.
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